We had the good fortune of connecting with Steve “Scof” Schofield and we’ve shared our conversation below.

Hi Steve “Scof”, can you walk us through the thought-process of starting your business?
What was your thought process behind starting your own business?

From my days managing my comedy troupe during my improv phase to becoming an executive producer and eventually a business owner, I’ve always been a proactive and decisive individual. Over the years, I’ve owned several businesses, but nothing has been as fulfilling as reviving my family brand, Schofield’s Flowers, and transforming it into a content and experiential production company.

What’s one piece of conventional advice you disagree with?

One piece of advice I often hear is that there’s a singular, definitive path to success in advertising. I fundamentally disagree with this notion. I believe there isn’t a one-size-fits-all approach when it comes to achieving success, whether it’s in one’s career or for a client. The advertising landscape is diverse and ever-evolving, and flexibility, adaptability, and a willingness to explore multiple avenues are key to truly thriving.

What role has risk-taking played in your life and career? How do you view risk?

Risk-taking has been a cornerstone in both my life and career. To me, risk is an intrinsic part of entrepreneurship and innovation. If we constantly steer clear of risks, we limit our ability to discover our true potential and the boundless opportunities that lie ahead. A pivotal moment for me was during my work on BMW films. Faced with a challenge, I made the bold decision to invest $20K, which was virtually all I had at the time, into storyboards. This was after realizing that our five feature film directors were swamped and couldn’t allocate time for it. That gamble not only propelled our project to greater heights but also significantly advanced my career. From this experience and many others, I’ve come to view risk as an opportunity for growth and breakthrough.

What habits do you feel have contributed to your success?

You know, when it comes to team dynamics, open communication is everything for me. I’m all about creating a vibe where everyone feels comfortable sharing their thoughts and ideas. It’s like, if you’ve got an idea or concern, just throw it out there! And I’m a big believer in continuous learning. I mean, who doesn’t want to get better, right? By constantly up-skilling and learning, it’s not just about getting better at what we do, but it’s also about developing that ever-evolving mindset. And I think it’s super important to lead by example. I don’t just talk the talk but try my best to walk the walk. Showing dedication, passion, and a good dose of hard work tends to rub off on the team in the best possible way!

What’s the most important factor behind the success of your brand?

Our story. I ardently believe in our brand and consistently advocate for it. Having a compelling narrative allows us to tell prospective clients our ethos.

What’s the most significant lesson your business career has taught you?

The importance of persistence, maintaining optimism during challenging times, and the significance of a competent operations manager. Adhering to procedures, guidelines, adaptability, and mobility are also crucial.

How do you maintain a work-life balance?

Honestly, it’s challenging. But having grandkids helps – their presence is a beautiful distraction.

Has your balance between work and life evolved?

Starting a brand demands relentless effort. Over time, once you’ve built a reliable team, you can afford to take breaks and delegate tasks.

How did the idea for your business originate?

Growing up in a family-owned flower shop, I held immense respect for our brand. I felt compelled to rejuvenate it and reintroduce it as a thriving business.

Why did you choose a creative career path?

My passion for comedy writing was evident even during my days as a policeman. I used to write sketches in my squad car. The peculiarities I witnessed during my shifts were comedic gold. Training with Del Close at Second City was transformative, leading me to establish an improv group.

What are you inspired by?

The stories of the titans and moguls who established America, our nation’s rich history, and the ever-evolving technological landscape with its ever-evolving tools.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
At Schofield’s Flowers, we’ve always been about embracing change, innovating, and creating memorable connections for brands and their audiences. The experiential world is constantly evolving, and we recognized this shift early on. It became clear that people were looking for more than just products or services—they wanted meaningful and transformative experiences. So, we adapted, not just to stay ahead of the curve but to resonate with the genuine human need for connection and shared memories.

What truly sets us apart is our comprehensive approach to marketing and production. We’ve not only invested in the latest tech trends like VR stages, Web3, and AI but also collaborated with the best in the business, like Unreal Artists, to create futuristic marketing experiences. With our dedicated in-house team overseeing the entire process, our clients can rest easy, knowing they’re in capable hands from ideation to post-production.

Our proudest moments? They lie in our portfolio and our knack for storytelling. Our collaborations with GUT Miami for Delimex, Wolfgang LA for Adidas, and unique activations for Netflix’s “The Trial of the Chicago 7” showcase our commitment to excellence and social responsibility. The construction of a museum for Netflix during the peak of the COVID pandemic exemplified our team’s adaptability and resilience. Our venture with Halo Top, spanning 15 US cities and over 70 activations, underscores the scale and reach of our capabilities. Through these initiatives, we learned the value of adaptability, the importance of a clear vision, and the need for a passionate team to bring it all to life.

As for my journey to this position in business, it’s been paved with nurtured relationships and relentless persistence. Every challenge faced and every milestone achieved has been a lesson, a stepping stone, reaffirming our commitment to innovate, evolve, and most importantly, keep pushing boundaries in the world of experiential marketing.

 

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As for Los Angeles, oh, where do I start? If you’re ever around, you must visit the Bike Shed Moto Company. It’s a haven for motorcycle enthusiasts like myself, but it offers so much more. With its restaurant, bar, tattoo parlor, barber shop, and the most stylish apparel, it’s a unique blend of experiences in one spot. And if you’re ever in the mood for a drive, take a spin on Mulholland Drive, stop by the Old Place in Cornell, where you can soak in the history of Steve McQueen working as a bartender, and wrap up your day with a performance at the Greek Theatre or Hollywood Bowl. For the cigar aficionados, the Cigar Warehouse is a hidden gem.

 

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Any shoutouts?

I owe a great deal to my mentor, Dennis Plansker, who continuously urged me to produce unparalleled creative work. The book “Raving Fans” resonates with me because as businesses grow, they garner an ardent fanbase. Lastly, my family deserves immense gratitude for their unwavering support, especially during the times I was absent due to work commitments.

 

Website: schofieldsflowers.com

Instagram: https://www.instagram.com/schofieldsflowers/

Linkedin: https://www.linkedin.com/in/steve-schofield-a577501/

Twitter: https://twitter.com/SFNFT_io

Facebook: https://www.facebook.com/schofieldsflowers/

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