We had the good fortune of connecting with Jequetta Zeigler and we’ve shared our conversation below.

Hi Jequetta, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
This year, Above New Medians launched Scriptcraft Academy. Scriptcraft Academy was born out of a deep-seated passion for storytelling and a profound belief in the untapped potential of aspiring creatives. My journey in the entertainment industry exposed me to a multitude of talented individuals who, despite their remarkable skills and creativity, often struggled to find a clear path towards success. This realization was the catalyst for Scriptcraft Academy.

The ‘How’ Behind Scriptcraft Academy:

The ‘how’ was a combination of factors. First, I brought together a team of industry professionals who shared my vision. We understood that the media and entertainment industry can be daunting for newcomers, filled with complexities and uncharted territory. So, we meticulously designed a curriculum that not only imparts the art of scriptwriting but also equips students with the tools to navigate the industry confidently.

Our instructors are not just teachers but mentors, individuals who have walked the same path and succeeded in a fiercely competitive industry. Their insights, wisdom, and experiences are invaluable resources for our students.

We embraced technology and a flexible learning approach, making the program accessible to a global audience. Our online platform ensures that geography is no longer a barrier to pursuing one’s dreams in the entertainment world. We also offer a combination of live webinars, interactive discussions, and on-demand content, providing students with a personalized learning experience.

The ‘Why’ Behind Scriptcraft Academy:

Now, let’s talk about the ‘why.’ It’s essential to understand that our mission extends beyond mere education. Scriptcraft Academy was created to empower individuals to harness their creative potential and turn it into a fulfilling, sustainable career. The ‘why’ is all about nurturing the storytellers of the future, providing them with the skills, knowledge, and industry insights necessary to succeed in an ever-evolving entertainment landscape.

Our ‘why’ is driven by the belief that every creative mind has a unique story to tell, and it deserves to be heard. The entertainment industry is richer and more diverse when it includes voices from all walks of life, backgrounds, and perspectives. Our academy is committed to promoting diversity, inclusivity, and the democratization of opportunities in media and entertainment.

The ultimate ‘why’ behind Scriptcraft Academy is to see our students confidently pitch their scripts, secure deals with major studios, and make their creative dreams a reality. We’re not just shaping writers; we’re empowering future directors, producers, and influential voices in the industry.

In a world hungry for compelling narratives, we’re providing the tools and knowledge for creative minds to rise and shine. The ‘why’ is to light the path for those with dreams of telling their stories on the big screen, the small screen, or any screen.

Alright, so let’s move onto what keeps you busy professionally?
In a world of media and entertainment, I take pride in my unique blend of talents as a writer, director, and producer.

As a writer, I infuse life into words, crafting narratives that resonate deeply with audiences. My characters and plots are not just lines on paper; they’re portals to new worlds, a journey that invites viewers to embark on unforgettable adventures.

In the director’s chair, my vision comes to life on screen. I breathe soul into each frame, blending innovation with tradition, creating a visual masterpiece that captivates and pushes boundaries.

But I don’t stop at directing. As a producer, I’m the force behind the scenes that brings it all together. My relentless commitment to quality, innovation, and execution ensures that every project shines brightly in the industry.

What truly sets me apart is my ability to seamlessly merge these roles. Wearing multiple hats ensures my creative vision remains intact from concept to realization, making me a standout force in the industry. I’m not just a writer, director, or producer – I’m a creative visionary redefining media and entertainment, and I’m excited to share my unique talents with the world.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1: Arrival and Introduction to Raleigh

Morning: Welcome your friend at Raleigh-Durham International Airport (RDU).
Lunch: Kick off your trip with a visit to Soul Good Vegan Cafe, a black-owned restaurant offering delicious vegan soul food.
Afternoon: Explore the vibrant Black Wall Street in Durham, which has a rich history of black entrepreneurship.
Evening: Enjoy dinner and live jazz at Crawford & Son, a contemporary Southern restaurant with a modern twist.
Day 2: Raleigh’s Black Culture

Morning: Start the day at Morning Times, a coffee shop in downtown Raleigh with a cozy atmosphere.
Lunch: Try the mouthwatering BBQ at Clyde Cooper’s Barbecue, a local institution with a black-owned legacy.
Afternoon: Visit the African American Cultural Complex, which showcases the rich history of African Americans in the region.
Evening: Enjoy a night of live music at the Pour House Music Hall, known for its diverse music events.
Day 3: Durham’s Cultural Scene

Morning: Drive to Durham and explore the historic Hayti Heritage Center, dedicated to preserving African American history and culture.
Lunch: Savor authentic Caribbean cuisine at Sassool Caribbean, a black-owned restaurant.
Afternoon: Take a guided tour of the Stagville State Historic Site, a former plantation with a deep history.
Evening: Dine at Beyú Caffé, a black-owned jazz café known for its live performances.
Day 4: Research Triangle Park and Brewery Tour

Morning: Learn about the innovative side of the region with a visit to American Underground, a startup incubator with a diverse community.
Lunch: Enjoy a meal at Chuck’s Kitchen, a black-owned restaurant known for its delicious comfort food.
Afternoon: Embark on a brewery tour visiting diverse and local favorites like Bull City Ciderworks and Brewery Bhavana.
Evening: Experience Southern fusion cuisine at Southern Charred, a black-owned restaurant with a unique twist.
Day 5: Chapel Hill’s Cultural Exploration

Morning: Explore the Sonja Haynes Stone Center for Black Culture and History at the University of North Carolina at Chapel Hill.
Lunch: Delight in the flavors of Chicken Hut, a longstanding black-owned establishment.
Afternoon: Visit the Franklin Street district for shopping and cultural events.
Evening: Enjoy dinner at KoKyu Na’Mean, a black-owned fusion restaurant combining Korean and Southern flavors.
Day 6: Outdoor Adventure and Cultural Exploration

Morning: Go hiking and connect with nature at Umstead State Park, followed by a picnic with food from a local black-owned restaurant.
Afternoon: Explore the unique Black Farmers Market in the area, showcasing local produce and crafts.
Evening: Dine at Alpaca Peruvian Charcoal Chicken, a black-owned restaurant offering delicious Peruvian cuisine.
Day 7: Raleigh Cultural Finale

Morning: Visit the African American Cultural Festival of Raleigh and Wake County, if the timing aligns with your trip.
Lunch: Enjoy a meal at 919 Sweets, a black-owned bakery known for its innovative desserts.
Afternoon: Experience art and culture at the CAM Raleigh, a contemporary art museum.
Evening: Conclude the trip with dinner at The Pit Authentic Barbecue or Soul Good Vegan Cafe for one more taste of Southern flavor.

Who else deserves some credit and recognition?
To begin, I believe that gratitude is the key to maintaining a positive and abundant mindset. I’ve always felt that true success is not just about achieving our goals but also recognizing the blessings we receive along the way. Faith has played a significant role in my life, and I’d like to take a moment to express my deep gratitude to God for the success of my life and business. My faith has been a guiding force in my life and business endeavors. It’s not just about asking for blessings but also about acknowledging and thanking God for the opportunities and successes that have come my way. It’s about recognizing that our abilities and achievements are gifts from a higher power. There was a moment in my entrepreneurial journey when things seemed incredibly challenging, and I felt like I was at a crossroads. During that time, I turned to prayer and meditation for guidance. It was in those moments of reflection and faith that I found the strength and clarity to make crucial decisions that led to the growth of my business. I truly believe that my connection with God during that period made all the difference. Gratitude isn’t just a one-time expression. It’s a daily practice for me. I begin each day with a prayer of thanks for the opportunities, the support of my loved ones, and the resources at my disposal. It’s essential for me to maintain a sense of humility and remember that my success is a result of both hard work and divine grace.

Website: www.abovenewmedians.com

Instagram: Quettashabam1

Linkedin: www.linkedin.com/in/jequettazeigler

Image Credits
Bre @Pmc.Productions Deandre Sanders @deandresanderscinemas Shamere Reid @simplymiaproductions Allison Joyce @allisonsarahjoyce Benjamin Coffey @the_overweight_ostrich

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