We had the good fortune of connecting with Jasmine Martinez and we’ve shared our conversation below.

Hi Jasmine, we’d love to hear more about how you thought about starting your own business?
Growing up I was always interested in presenting my best self and showing the world a nice smile. I went to school for Business Management and started my career as an operations manager for a Staffing company. This wasn’t my dream job but it taught me a lot about customer service and how best to run a business. When I moved to North Carolina several years ago, I desperately tried to find a reputable teeth whitening studio to brighten my smile as this was something I always kept up with while living in Florida. I was so disappointed to find that there were no such places besides a dental office to whiten my teeth and I could not afford the average $800 that dentists charged for teeth whitening. It was then that I decided to bring this service to the Lake Norman and Charlotte area and to do it right! I started by training with a nationally renowned dentist to become a Certified Teeth Whitening Specialist, because if you’re going to do something – you become the best by learning everything you can! I definitely consider myself a perfectionist and spent months researching the best products available to use and how to give my clients a spa like service with excellent results!

What should our readers know about your business?
I started Brighter Smiles because I feel that our smiles are one of the first things we present ourselves to the world with and it should leave a lasting impression.

What inspires me most to continue to grow is that I’ve often seen people reluctant to smile in social settings or pictures and I’ve always felt that is such a shame. We wear our smiles everyday, they should be something we are proud to brandish. I love seeing the immediate transformation my clients undergo when they see the brightness of their teeth and can’t stop smiling all the way to their car. I feel so much joy in helping my clients feel confident with the appearance of their teeth and proud to show them off.

The main thing that I attribute to our success is the results we provide. However, Brighter Smiles could not be as successful as we are today without all of our amazing clients and the support of local small business owners that have helped us grow to this point. This is a wonderful community and I am so grateful to be a part of it. We are excited to continue to bring bright, beautiful smiles to the greater Charlotte community for many more years to come and to begin Franchising to other parts of the country!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Drinks at Fahrenheit
Hiking at Crowders Mountain
Eat at North Italia, margeauxs wine bar
Visit blowing rock for a day away
Shopping in birkdale village

Who else deserves some credit and recognition?
My wonderful and supportive husband and daughters. Without their unending belief in me, I could not have made it to this point.

Website: https://Brightersmiles-whitening.com

Instagram: @brightersmiles.whitening

Facebook: Brighter Smiles Teeth Whitening

Image Credits
Carrie Allen

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