It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

 Genna Rittenhouse

In mid-2014, I adopted an eight month-old cattle dog mix named Bubba Gump. I remember having to convince his foster mom that my goals of becoming a trainer were so close, and given this pup was very, very nervous, he was going to need a different kind of person for his Forever Home. This dog was my first step into the dog obedience world. Bubba Gump taught me that being flexible, patient, and a clear guide are some of the many important skills to have as a dog trainer.  Read More>>

Sherece Brown

I started Dr, PABS Pineapple is a Berry to empower individuals to achieve optimal health and well-being through
high-quality, science-backed vitamin supplements. As a non-consumer of gelatin products I am committed to offering alternatives that align with my personal values and cater to a diverse audience. Dr. PABS represents my commitment to creating a brighter, healthier future for everyone, with my breakout product focusing on the health of children.  Read More>>

Mercedes Johnson

The Meta Hippo actually started as a crystal business. My dream was to slowly create and build a metaphysical store! Truly this was just a passion project and I had the courage to explore it.

Early on, I had booked a couple of private clients outside of my regular massage studio job and put that money into my business to purchase more inventory. Then the light bulb went off. I could offer massage therapy and energy work to supplement my business. Read More>>

Margaret Dillard

My business partner, Jen, and I grew up with incredible hostess role models (in our moms and grandmothers). We love gathering friends and family in our homes and wanted to make it easier for others to do the same. Thus, Half Past Seven was born with the mission to create beautiful, versatile and unique pieces that help you host in your home. We are lucky to work with artisans around the world (primarily central Mexico) to create these pieces. It might sound silly to someone who entertains regularly, but for someone who is hesitant to open their home to friends, having “the right pieces” can make all the difference. Read More>>

Lauren Piemont Clamp

In 2019, I started working as a freelance art writer. I wrote for galleries, museums and arts publications mostly within the southeast. I still do this and I love it, but in 2024 I got the idea to start my own platform. As much as I enjoyed working with others and contributing to publications, editors ultimately had control of what I could cover, when I could cover it and even how I could cover it. There was so much more I wanted to say in my own words and on my own terms, so at the beginning of 2024, I started my Substack, Chouette. Read More>>

Thurston Pope

Our business idea goes back to 2013, when my business partner and I were visiting friends in L.A. and learned how easy succulents were to grow. Back home on the east coast, an idea was born to partner succulents with coastal inspired vessels, mainly Ball jars that we had painted pastel coastal colors and sanded to give a weathered, coastal look. We sold these at farmers markets and craft fairs, and were soon discovered by a local buyer from Whole Foods Market’s floral department. Our wholesale division launched and the business quickly grew. Read More>>